Mother of invention : how good ideas get ignored in an economy built for men

Marçal, Katrine (author.). Fleming, Alex (Translator), (translator.).

Summary: In the 1970s, rolling suitcases were marketed as a niche product for women travelling alone. The wheeled suitcase wasn't "invented" until it was no longer threatening to masculinity. Journalist Katrine Marçal draws on this example and many others to show how gender bias stifles the economy and holds us back. This is a fascinating examination of business, technology, and innovation through a feminist lens. Marçal takes us on a tour of the global economy, arguing that gendered assumptions dictate which businesses get funding, how we value work, and how we trace human progress.

Record details

ISBN: 9780385696807
Physical Description: 296 pages ; 24 cm
regular print
Publisher: [Toronto, Ontario] : Doubleday Canada, 2021.
Copyright: ©2021

Content descriptions

General Note:	Translated from: Att uppfinna världen.
Bibliography, etc. Note:	Includes bibliographical references.
Language Note:	Translated from the Swedish.